Update:  We recommend looking into the Bingo source code.

We just crossed the 2-month mark for another casino app reskin that we created, using the same “20 Line Slot Machine” source code that Carter Thomas  has made available at bluecloudsolutions.com on this page.

Carter Thomas - BlueCloudSolutions.com

Carter Thomas – BlueCloudSolutions.com

Conveniently, we’ve also released a full video course on how to reskin this app from the moment you purchase the source code, to submitting to the App Store. It’s super comprehensive, yet incredibly manageable. After you see these results, you might very well be sold. You can get the course here.

Here are the results for the second reskin we made of this code:

Halloween Casino Icon

Title: “Halloween Casino – Slot Machine with Bonus Games”

Released: September 12, 2013

Keywords:

  • scary, spooky, gambling, slots, spin, win, coin, treat, play, candy, chip, ghost, cash, trick, jackpot, contest, cat
  • Think we’re crazy for telling you this? SensorTower is like 95% accurate, anyway, so you could’ve just looked it up yourself

Expenses: $140

  • Code: $0. Why? We already purchased the code and re-skinned this game before. We counted the cost of the code into that post.
  • Stock Graphics: $40
  • Development: $0
  • TapJoy Ads: $100

Income: $2,109.81

  • Revmob: $32.98 (-5%)
  • Chartboost: $367.73 (+100%)
  • PlayHaven: $39.99 (-27%)
  • AppLovin: $1,669.11 (+307%)(% change compared to our first reskin)
  • In-App Purchases: $116.61 – $34.98 Apple Share = $81.63

Net after 2 months: +$2,051.44

# of Downloads: 7,462 (+68%)

Lessons

1. Again, we really can do the graphic and development work ourselves. It’s not that difficult… And each re-skin takes less and less time. You can do this, too! Learn how to re-skin the entire source code in about an hour here.

2. AppLovin continues to dominate eCPMs compared to other ad networks in this genre. We learned that from the last version of this code and decided to show more AppLovin ads. We also decided not to promote this through our gigantic Instagram network like we did with Animal Wheel. This improved our eCPM, because we didn’t have a ton of kids coming in that didn’t know what they were getting themselves into. SIDE NOTE: Speaking of gigantic Instagram network, this has been another very profitable project for us, and Lee is currently working on an eBook that explains how we managed to get 100,000 Instagram followers in a month. We’re super excited about that–more details coming soon.

Halloween Casino - AppLovin Income

3. PlayHaven made about a quarter less money than Animal Wheel, but this is probably because we also cross-promoted our own games in the “More Games” page. When we released Animal Wheel, we didn’t have any other games to promote in PlayHaven, so every install was revenue for us.

4. Paying for TapJoy “Rewarded Installs” wasn’t worth it, even at only $0.10 per download. At best, we broke even. We wouldn’t recommend this unless you’re making $0.50+ per download. This app makes $0.30 per download, which is still incredible for the amount of effort put in.

5. Theme, icon, screen shots – Unlike Animal Wheel, I took a whole 2 minutes to do this icon… I just took one of the slot machine images and used it for the icon, and this performed so much better than Animal Wheel. Sure, you can say that it was due to the overall theme, but this icon is just a lot cleaner. Combine that with so little work put in, we’re definitely going to use this strategy going forward. But there’s also a good course on Udemy that gives you Photoshop files and a great tutorial on how to make your own great-looking icons very quickly/cost-effectively. It’s normally $97, but you can access the 50% off coupon here. That course also comes with an automation tool that will resize your icons in like 2 seconds so that you don’t have to keep saving it over and over for different sizes. Very cool.

As for the theme, we thought it would be risky, since “Halloween” obviously has a very limited lifespan and we knew there would be a lot of other Halloween apps out there. But the results speak for themselves.

Screen shots were exactly that—screen shots—nothing special, but again, the images just looked a lot cleaner this time around.

Screen Shot example

Again, we didn’t bother spending time to add text and call outs on these images. Personally, I don’t think this is worth the time.

We’d love to hear your thoughts and insights on what worked and what didn’t in your opinion, and if you’ve bought this source code, what you’ve learned as well.

Coming soon: More results coming (and yes, we made a holiday/Christmas version of this app), and crazy ways we’ve been able to get nearly a quarter million app downloads in 6 months using Instagram as an ad platform. You’ll definitely want to hear about that!

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