This post is part of a series that dives into the idea of collecting user contact information within mobile apps to drive more revenue.
Part 1/3: Earn More Cash – Why you should collect user contact information
I’m not sure about you, but I want to earn more cash with apps this year and the way I will be doing this is focusing one thing.
*Collecting contact information from app users.
If you rolled your eyes, I probably won’t be able to help you, but just for entertainment, keep reading.
If you leaned in to read what I said, that’s a good thing.
If you said something else that translated into you being curious, then you have even more hope.
You should probably have an open mind here because a lot of what I’ll share will be not be as common on the app side of things. Not as many people are doing this (yet) and it’s a shame because in other areas like ecom, blogs, facebook groups, facebook ads, etc people ask for your information.
I’m sure you have signed up for an email newsletter or clicked “learn more” on a sponsored facebook / Instagram post.
When you give up that information it seems very basic, but it’s the first of many steps you’ll usually see that aims to move you down the line from a prospect to a customer.
With apps, you can sort of think of the download as a prospect qualifier.
- They found the app by searching, clicking on a post / ad, whatever.
- They create an account to login or signup. This ideal. Maybe your app need them to create an account to back up their data or media. I say it’s best because you are providing value right out of the gate and the exchange of them giving you the email is because you want to help backup their data.
- If they don’t need to create an account, you display a popup for your newsletter inside the app. Maybe if they sign up something is unlocked within the app for free. They take you up on this.
- Now you have their email from step 3 or 4. That email is added to an email list
- When a user is added to that list it triggers an automation that includes a welcome email, how to use this app, etc
- Based on their app activity and purchases their account is noted with tags. Those tags play into the original automation that helps them find things they need or want.
- If the user hasn’t used the app in a while, we can send them an email based on that. This email may include a special offer
- If they purchase a single in app purchase, we can send them an email to remind what it includes (if it’s extensive), and also mention they can get a bundle that unlocks everything or much more for a discount
- If we have a subscription we will send them an offer to explain how they get so much more based on a monthly price, etc.
- It goes on and on.
Something to note in the original automation that would include a welcome video, we would be asking for user feedback. Things like, user wish list of features, bugs, etc. We also remind them where they can find us. That might be instructions to like us on Facebook, Instagram, twitter, etc.
Now that you see why I would to grab their information we can start to think about the specifics on how to setup your app to collect it.
That will be in our next blog post:
Part 2/3: Earn More Cash – 6 ways you can collect user contact info
(The post after that will be > )
Part 3: Earn More Cash – How to monetize your users with email
WHAT SHOULD YOU DO NOW?
1.) If you are not on our email list, please click the button below to visit the site and signup so I can email you when these new posts are LIVE.
2.) Watch the video below by clicking on it.
You’ll see a real example of the possibilities when you use email and automation with your app.
(Comment on the video if you have any questions before the next blog post.)
Until next time…See ya!