When we’re talking with friends, family, acquaintances, or strangers, one of the first questions we hear is:
How do apps make money?
We could go on for hours about this, but for the most part, it really comes down to only two things:
- In-App Purchases
Making Money From Apps by Using In-App Purchases
Let’s talk about in-app purchases for a moment. Unfortunately, if you’re just starting out, making money from in-app purchases is extremely difficult. If people are willing to buy your coin packs, your “unlock weapons” or “remove ads” feature, and more, then they must really love your app. Think about it… in which apps have you spent money? Did you like those apps? Most certainly.
But getting to that level–where people love your app–is incredibly difficult. It takes a lot of time and money to develop a product that people love. In fact, it’s so difficult, that we recommend starting with simple apps that you know aren’t amazing, but will make money in other ways… namely, ads. Then you can take that money and invest it into new projects.
One example of this is reskinning apps. In a nutshell, you could buy a Bingo source code, change the ad network IDs to your own, and re-release the app into the App Store as “Summer Bingo,” or some other theme. Thanks to Apple’s tendency to feature new apps, you will most certainly get downloads, and every person that downloads your app will see ads of other apps, and you’ll start making money quickly.
So if you’re starting out and want to make a profitable app instead of spending thousands of dollars researching and developing an app that people may or may not like, ads are the way to go.
Making Money From Apps by Using Ads
This is getting easier and easier by the day, because more and more apps are entering the market, and the app development companies can afford to pay premium prices to advertise their app inside of yours. On top of that, ad networks are becoming more convenient, as competition grows among them.
Ad networks do all the hard work for you–they find the advertisers and pair them with you. They build the code–all you have to do is drop it into yours. Our free tutorials on how to reskin an app will give you an idea of how this works.
Unfortunately, some of the source codes you might purchase today will have outdated ad networks. First, they’ll use old school ad networks that might not make you the most money. Second, the SDKs (the code you drop in) might be outdated. So one way in which you can have an edge on others is to seek out new ad networks and test them out. This can easily turn a loser app into a winning one; we highly recommend trying out different ad networks.
Today, we want to encourage you to try a new one: StartApp.
Why You Should Try StartApp
StartApp is a relatively new ad network for iOS. It’s actually been around for a long time on Android, and is one of the largest and most successful Android ad platforms ever. So when a network like this moves into iOS, you should pay attention.
When an ad network makes this sort of move, it usually comes with promotions and better eCPMs, and that’s why we’re telling you about this right now. If you capitalize on these promotions and great CPM, your apps can make double, triple, or even more than if you stuck with the same old ad networks. Not only that, but you get to test new ways to monetize your users, which is critical in this business.
- Sign Up Bonus – Because they’re new to iOS, StartApp is running a sign up bonus. Just use this link: StartApp Sign Up Bonus. You will get an extra $50 this month once you reach only 1,000 impressions. If you have any issues with that link, just contact their support and they’ll make sure you’re all set. They’re very responsive.
- Double Revenue – Again, you’ll only find these kinds of deals with newer ad networks. Take advantage of the double revenue now. Get cracking!
This can turn $15 eCPMs into $30, which makes a huge difference, especially if you release multiple reskins of one app. Don’t miss out.
We’ll keep you updated as we find other great deals like this.
If you want help implementing the StartApp SDK, you can join our free course on how to reskin an app and find support there.
StartApp in the Press: