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Earning Consistent Revenue vs Waiting For The Long Shot

I’ve been doing a lot of thinking lately about the opportunities in the app store and thought it was time for a market update. Instead of writing some long post about “potential”, let’s cut the shit and get to what is honesty working. Not selling a dream on speculation, but rather selling a system that works.


I know we all want to create the next angry birds, color switch or Dune….but until you have an idea or the backing to do that it’s best to stick to what is repeatable, predictable and reasonable.


I’m not here to say that big ideas are bad or that you shouldn’t shoot for the moon. I’m saying it’s important to balance the long shots with the layups. I speak from plenty of experience going all in and failing. Honestly, it’s not that all the big ideas where duds (and I’m sure yours aren’t either), it’s that I usually underestimated what was needed to finish, promote and succeed.


Even if you get 99% of it done exactly the way it needs to be done, that can still mean failure.


For example, let’s say you have an awesome idea and decided to develop an app around it. You pour 3-6 months of your time and cash into the idea to finish it on time (hard enough in itself). You have this sweet product, but never considered that the marketing would be the most important part. Without the proper marketing and advertising you can’t get it in front of the people that will love it. Without those thankful users that app is worthless until you find a way to reach them. This is why so many apps fail (I’ve had plenty).  That saying, “if you build it they will come”, is like waiting to win the lottery.


There must be a means to get this product (whatever it is) into the hands of the people that will not only love it, but promote it for you.




Bragging to friends, family, coworkers etc. That goes back to the principles I read about in a buzz marketing book nearly 10 years ago. If you give people something that seems specifically built for them because it solves a problem, it’s almost used as “currency”.


It doesn’t matter if the problem is solved with entertainment, a physical product or information. They are so thrilled that the “currency” I speak of is the thrill of telling someone else about this solution that may also benefit.  Another relatable example is having a juicy mouth watering piece of news / gossip and being the first one to tell another interested party.


We have all been there and that FEELING you have as the person telling someone else is the feeling you want your customers to have when they use your app, product or service.


If you don’t have the idea or the resources to promote something like I described above, then you may have a mediocre idea.


I’m not sure about you, but I’ve never had success in any area of my life that was attached to mediocrity.




In summary, it doesn’t matter if you have an idea like that or you don’t. Going big is risky and must be balanced with smaller risks that are proven to keep you above water in the indie app developer market.


Smaller risks don’t have to be small in results. It’s all about perspective.


Money is money and it if you are focused on getting millions of free downloads with little monetization in place vs making thousands a month then what I’m about to talk about isn’t for you.


I’m not about the flash. I’m about the results.  We all want the project that defines us. The one that when someone asks what you do and you say, “I develop apps” and they ask what apps and if it’s anything they would know.


I know it’s frustrating, but until you get an app with millions and millions of downloads, people won’t always know your work. I don’t publish apps for the thrill of someone knowing of an app I create. I publish apps to make money.


The smaller risks I mentioned above that needs to be put into perspective for the average indie developer can be looked at like this. For one app >


How does $1,000 a month in profit sound?


What about $3,000?




Then what if after you get to $3,000-5,000 a month for a while you have the option to scale up or sell the app all together and start over with more knowledge for the next one?


It sounds great to me and that is what I’d like to talk about.  Most indie app developers are struggling because they don’t have a grasp on pieces below in today’s marketplace puzzle. They >


  • Don’t know what apps to publish
  • Don’t know how to get an app into the store once they pick a niche
  • Don’t know how to position it to produce revenue
  • Don’t know to scale up
  • Don’t know how to sell it


You need enough of those pieces to make it work and be sustainable.


  • Maybe they can pick and app niche, but it’s the wrong one
  • They find the right one, but don’t know how to publish an app
  • They get an awesome idea created and published, but can’t position it to produce revenue
  • Get it slightly profitable and then hit a road block
  • Try to sell the app and get pennies on the dollar.


We are here to help with > ALL OF THE ABOVE


To take the guess work of picking, creating, publishing, promoting, earning and selling apps in today’s confusing market.


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