This post is part of a series that dives into the idea of collecting user contact information within mobile apps to drive more revenue.
Part 2/3: Earn More Cash – 6 ways you can collect user contact info
Collecting user contact information can be easy, but depends on what type of app you have. Below I will look at some options we use.
1.) Create an account + login with email
This is one of my favorites because the user is already interested enough in your app to create an account and not just move on to something else. They have to type their email, password twice and name. That makes future communication usually more accepted IF you are providing value and not spamming them. From here the email goes to firebase to handle the logins + our email marketing provider (Active Campaign). From there we enter them into email automations based on what they do and buy.
2.) Create an account + login with Facebook
This one is great because it’s fast and usually doesn’t require the user to type, just click. With the Facebook SDK installed we grab the email they have on file with Facebook so you know it’s probably current. From here the email goes to firebase to handle the logins + our email marketing provider (Active Campaign). From there we enter them into email automations based on what they do and buy.
3.) Random Pop-up message within an app for newsletter
I think this can work ok, but it really depends how aggressive you are with showing it. Does it show once, every 3rd launch, every 5th launch? Maybe there is an incentive to join. This could be to unlock a level, coins, one IAP pack, get a free guide on how to do xyz, have someone reach out to you, etc.
4.) Button within the app + incentive
You give them a place to sign-up if they find it or maybe on offer where they need to fill out a goggle form for feedback or to move forward with something.
5.) Ask for it
Post on a personal, business or app social media account that is relevant. I’ve even posted and then asked friends that are in that space to share because I knew a ton of their friends would be too. Example: Launching app for nurses, contact nurse friends, ask them to share on social media and spread the word at work.
6.) Run lead ads
This one is pretty cool and can give you a big boost when launching. The key is to get the cost per lead way down to where it can be profitable. Early on I was still happy to get these leads for around $.50.
I would get there email from running the ads and then put them on a list.
This can all be automated and I recomend you do that because the sooner you send them an email the sooner they will open it and will be engaged. If you collect lead ads to get emails and don’t email them for 2-4 weeks after you are done collecting because you have to manually download from Facebook, add to your email marketing software, write the email, etc.,then they may be cold. Open rates will for sure drop. What’s the point of paying for leads if you can’t get them to open the email?
There are many other ways to collect contact information from your app users and fans. This should give you some ideas. If you are using a method I don’t mention please shoot me an email responding to one of our recent emails. If you aren’t on our list CLICK HERE.
The next post will be >>
Part 3/3: Earn More Cash – How to monetize your users with email. It will dig into what to do with these emails after you get them.
WHAT SHOULD YOU DO NOW?
1.) Take a look at how you can incorporate some of these ideas in your existing apps. If you don’t have any apps or want to start fresh, think about how these things can play a role in how you develop your new projects. Marketing for an app doesn’t start when you finish the app. It starts wayyyy before.
2.) If you are not on our email list, please click the button below to visit the site and signup so I can email you when part 3/3 is LIVE.
Until next time…See ya!