Subscription Apps – Should you use this model?
I’m starting to see this a lot more and we’ve had a chance to test it in a variety of apps. Now it’s time to share..
This is something I think we were a little early on with the type of apps we tried it on. However, it did work and people are getting more comfortable with paying a small monthly charge to use an app. Some even command a weekly charge which is awesome! Often times the subscriptions start with a free trial with an auto renewing subscription until they cancel. The numbers you will see today are from an app that does make the user register to use the app with facebook or email. It does not make them agree to a free trial. The subscription options are offered via a few pop-ups and auto generated emails. There is also a full ala carte in app purchase (IAP) store within this app, but you might be surprised what earns more.
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