2018 App Market, Subscription Apps

When a 1,000,000 app downloads still = Failure

When a 1,000,000 app downloads still = Failure
If you are in the mood to watch a video instead reading, I go over the post + add a bunch extra commentary in the video below.
https://youtu.be/lGTBSWpPLxU
In my younger years, I made a group of apps that got just over a million downloads, but still flopped. At the time, I was telling a buddy about it over a few beers…
Buddy: How’s that whole “app thing” going?!?
Me: Well, we are approaching a million downloads!
Buddy: Whoaa! So you are buying beers then.
Me: We are actually still in the red 😬

 

 
👆True story 🤭

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2018 App Market, Emoji Apps, Subscription Apps

A Highly Profitable (proven) App Formula On A Budget!

Video of me going over this post >

 

A Highly Profitable (proven) App Formula On A Budget!

I’ve went over the power of using a unique app project that leverages your budget for development and design.

It’s not every project that allows you to actually SPEND LESS and have a more unique app than 99.9% of those playing in your niche.

In fact, it’s usually not possible and super rare.

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2018 App Market, app marketing, Industry Updates, Subscription Apps

Free or Paid? Pricing your app – Are you doing it wrong? (Subscription Options Included)

Free or Paid? Pricing your app – Are you doing it wrong? (Subscription Options Included)

This is a highly interesting topic these days.

Why?

Because like a lot of other industries, shit changes.

And when shit changes, some are complacent, some are reactive and some are proactive.

Since 2012, I’ve seen a lot of things play out that I saw coming, but did nothing about. The last few years I stopped standing around watching and started acting regardless if people thought I was a little delusional.

As you may of guessed, that means more risk. You lose more, but when you win you can win big.

On subscription, the pricing strategy ties into your marketing strategy which ties into your resources.

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2018 App Market, Case Studies, Subscription Apps

Subscription Apps – Should you use this model?

 

 

Subscription Apps – Should you use this model?

I’m starting to see this a lot more and we’ve had a chance to test it in a variety of apps.  Now it’s time to share..

This is something I think we were a little early on with the type of apps we tried it on. However, it did work and people are getting more comfortable with paying a small monthly charge to use an app. Some even command a weekly charge which is awesome! Often times the subscriptions start with a free trial with an auto renewing subscription until they cancel. The numbers you will see today are from an app that does make the user register to use the app with facebook or email. It does not make them agree to a free trial. The subscription options are offered via a few pop-ups and auto generated emails. There is also a full ala carte in app purchase (IAP) store within this app, but you might be surprised what earns more.

 

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