Me: Well, we are approaching a million downloads!
I’ve went over the power of using a unique app project that leverages your budget for development and design.
It’s not every project that allows you to actually SPEND LESS and have a more unique app than 99.9% of those playing in your niche.
In fact, it’s usually not possible and super rare.
This is a highly interesting topic these days.
Because like a lot of other industries, shit changes.
And when shit changes, some are complacent, some are reactive and some are proactive.
Since 2012, I’ve seen a lot of things play out that I saw coming, but did nothing about. The last few years I stopped standing around watching and started acting regardless if people thought I was a little delusional.
As you may of guessed, that means more risk. You lose more, but when you win you can win big.
On subscription, the pricing strategy ties into your marketing strategy which ties into your resources.
I’m starting to see this a lot more and we’ve had a chance to test it in a variety of apps. Now it’s time to share..
This is something I think we were a little early on with the type of apps we tried it on. However, it did work and people are getting more comfortable with paying a small monthly charge to use an app. Some even command a weekly charge which is awesome! Often times the subscriptions start with a free trial with an auto renewing subscription until they cancel. The numbers you will see today are from an app that does make the user register to use the app with facebook or email. It does not make them agree to a free trial. The subscription options are offered via a few pop-ups and auto generated emails. There is also a full ala carte in app purchase (IAP) store within this app, but you might be surprised what earns more.