I’m starting something new in terms of content. When write a content email or blog post to share I’ll make a video that summarizes it. That way if you would rather watch, then read you have the option. This goes hand and hand with the idea that I like doing videos more than writing.
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You watch the video below >
I’ve been thinking more and more about everyday competition and saturation in the app stores that can make it difficult to break through.
We all have our own opinion, but it’s humorous how one person can think an opportunity (publishing apps) isn’t worth the trouble because it’s too competitive and another (me) is happy to see heavy competition because it’s validation that eager paying customers exist.
- Are you frustrated that your apps aren’t standing out and generating revenue?
- Are you Irritated that you spent hard earned cash on a project with design and development and didn’t make your money back because of some mystical “missing piece of the puzzle”?
You’re not alone. I’ve been there more times than I care to admit and by being in that positon, I have a pretty good idea what it looks like for you.
Let me guess…
- Someone else published a similar app and theirs is doing better?
- When you launched your app, it didn’t take off like you had hoped?
- Your app is in a popular niche and can’t break through the noise?
- You tried Facebook Ads and couldn’t get them profitable?
…and probably resulted in less than desired downloads and revenue + caused a lot of frustration.
In today’s app market, there’s a lottt of competition, but what are you to do?
I mean, short of coming up with that one in a million idea, like Color Switch, original Flappy Bird, Angry Birds, Moji Me or Doodle Jump, etc.. the chances seem bleak to either get something that earns a consistent cash or goes viral.
Even if you pick an awesome niche, publish an app and get some decent numbers, copycats might publish their own version or somehow rip off your specific artwork and project.
There are a lot of things out of your control. I get it. But it’s also easy to make mistakes along the way. Here are a few I’ve made over the years >
Mistake #1: Making overly detailed plans
Most “experts” will teach you to build your app by mapping out a huge 50-page flow document with every single wire diagram imaginable + future update plans, etc.
This slow and steady process sounds warm and toasty and reminds me of a scene in Tommy Boy when the guy wants a guarantee on the box for brake pads.
(if you don’t remember it, google to watch).
Maybe it’s good for brake pads, but you don’t have a guarantee of success for everything you do. That’s not life. You also don’t have an answer and plan for everything that will come up down the line with an app project.
As much as I laugh thinking about it, I’ve fallen into this trap a LOT over the years.
So instead of creating a master plan, it’s better to focus on one thing after validation.
> Speed of execution
How fast you go from idea to implementation is one of the top indicators that you’ll succeed.
Ideas are fragile. 2 weeks from now you might be much less excited about it and something seemingly shinier will come along. You might get FOMO (Fear of missing out) and jump ships.
If you do this frequently enough, you’ll have tons of projects going, but few (if any) finished and producing revenue because you are always chasing the next thing.
Instead, capitalize on that excitement now and build momentum by executing quickly.
When you see the first seeds of your idea taking root, that will generate more momentum and give you the jump-start you need to be focused and grow that idea into something bigger.
Mistake #2: Asking people what they think about your app idea
Wow, yea..this is how it typically goes…
You get a great idea.
You go and tell someone close to you about it.
You ask them, “what do you think?”
(after a long pause), they respond and you are crushed, mad, or maybe both.
Then you lose motivation, your idea dies, and sometimes it takes you awhile to recover.
STOP ASKING PEOPLE WHAT THEY THINK ALL THE TIME
They don’t have the same perspective, data and insight as you, but because they are close to you, they instantly become an app industry expert?
Have you ever had an idea, asked a few people that ultimately shot it down, and then convinced yourself it must be a bad idea? Stop asking people that wouldn’t ever use your app anyway and instead ask people that you are going to target.
Mistake #3: Using / Doing what everyone else is
Hey. I’m all for using things that others have used IF they are working and it’s not too late to jump in.
The downside to using a project or formula that TOO many people have access to, is the effectiveness gets diluted. Someone usually takes a great thing and ruins it for everyone.
For example, if you buy an app project that was just released, work hard and fast to get it LIVE before anyone else and then you find out one person that also bought it, published it on a site where you can download for free or shared with a friend illegally. Maybe they listed it on a marketplace site as their own project (this has happened to me). Over time, hundreds if not thousands of people are doing the same thing as you.
Kinda defeats the purpose of you working fast and hard to get first jump on something.
If you look carefully, you can find something great that hasn’t been spread around to app developers, but is still highly demanded be the huge masses of users. There are also projects that have protection against illegal distribution and use methods that are easy to execute and much more timeless than trendy “tactics”
In a future post, we’ll dive into this a little more deeply.
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Have a good one!